Is your business positioned for online success?

How we communicate and interact in business is changing fast, fueled by high speed broadband, rapid globalisation and  changing market conditions. Some businesses prefer to ignore these changes and continue to operate as normal, with the most recent high profile example the collapse of Borders / Angus & Robertson. Their failure to embrace an online strategy resulted in the loss of this much loved Australian business.

Need more than a fancy website?

Success online is not simply a matter of setting up a website, boosting your google ranking and buying some online advertising.   Dominant  and persistent success online is based on creation of a unique and compelling online content, followed by continual roll-out of content as part of your business process.  Your online strategy must be based on creating compelling online content and offers to attract and retain visitors to your website, supported by a social strategy to interact with users on a direct and personal level.

 

What is Content Marketing?

Creating a website that attracts large numbers of visitors is dependent on creating relevant, unique and remarkable content for your online niche. Examples may include unique article or video content, a large online product database, an interesting game or viral video campaign, unique online services, or connection to unique and relevant offline products or services. We can work with you to create your content strategy to assist you in dominating your online niche.

The Benefit of good content is best explained by a quote direct from the Google search team:

"The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors? It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest."

Google Search Team, 2011

Content Marketing - Your Internet Marketing Solution

IdeaBank is uniquely positioned to assist you with the design and implementation of a complete online marketing strategy for your business.  With our unique process developed through years of  front-line experience, we can help you achieve your online objectives through Content Marketing.

 

Our Approach

Step A - Attract Visitors

Obtain new visitors through 4 key methods:

1 search engines

2 online advertising

3 social media

4 offline to online methods
(e.g. print, TV, mail, phone)

Step B - Content Marketing

Your website needs original and relevant content to keep visitors interested and retain them on your site until they complete Step C.

Step C - Compelling Offers & Call to Action

Retaining visitors on your website leads users to build trust and understanding of your brand.  They are then primed to engage with your business through compelling offers and call to actions designed specifically for your target market.

Step D - Conversions & Repeat Visits

Converted visitors are now aware of your brand and via opt-in permission can be contacted via email, social media and traditional marketing strategies.   The goal is ongoig interaction with your users, leading to repeat visits and further conversions, sales and enquiries.

 

Our Unique Process

We have a unique and tested process to design and implement the approach described above for particular business niche.

Stage 1 Design

We conduct the following:

Keyword Discovery - Idenitify the main keywords to focus on in your business niche.

Competitor Assessment - Quantify the strength of you main online competitors in search.

Content Creation - we provide a complete strategy for content creation in your business niche and how to execute it.

Content Syndication - Identify appropriate techniques to syndicate your content, such that links are built back to your website in a process known as link building, crucial to search engine rankings.

Real World Data - Conduct online advertising tests to obtain real world data on your keyword popularity and competition.

Website Upgrade - Identify and recommend changes to your website to increase conversion rates.

Conversion Maximisation - Develop offers and call to actions for deployment across your site that lead to increases in enquiries, sign-ups and sales.

Social Media - We develop an integrated social media strategy that drives traffic to your website and increases your user fan-base.

Repeat Visits - We develop a method for building your user database for repeat contacts through incentives and offers so you have a regular audience to market to.

Integrated Marketing - We design strategies for integrating successful traditional marketing activities in your industry with new online techniques to maximise conversion rates and measure succes of offline campaigns.

Email Marketing - We have best of breed email campaign campaign options with highly granular reporting capabilities.

Stage 2 Implementation

We execute on the strategy developed in Stage 1 on your behalf while maintaining close contact with your staff.  We will present you with a number of different options, from providing individual services, through to options to completely outsource your content marketing to our team.  We are able to tailor an implementation approach to your requirements.

Depending on the scope of services, a 6 month retainer may be required so we can dedicate and train staff to meet your specific online marketing requirements. We have the networks and processes in place to rapidly execute on your online business strategy.  All staff work as part of our in-house team, we don't simply outsource your marketing to other parties.  No online marketing project is too big for us, so please talk to us to discuss your needs.  You can see  our team here.

 

Why work with us?

Traditional Marketing + New Marketing = Marketing Success

Marketing success is dependent on deployment of a number of strategies working together, not just one.  We embrace this concept and offer new online solutions, as well as tried and tested solutions.

Incredible Value

By providing online marketing as a service, we are able to deliver outstanding value and ROI, in that every dollar spent goes towards maximising your online marketing efforts.  We have years of experience in online and traditional marketing, so rely on us and avoid costly mistakes and wasted time in hiring staff.

Outstanding Support

We have a dedicated website design and website marketing team standing by, with over 90% of change requests implemented within 2 business days.  With larger changes, we respond as soon as possible with a plan for implementation and costings.  We support over 50 website clients.

Test & Measure

We take the mantra "test and measure" to heart - if a strategy is not working, it gets adapted or dropped in favour of what does work.

Client Parterships

We take client satisfaction very seriously, and believe that the best result can only be obtained through a close relationship with our clients.  You are relying on us to deliever on your online marketing strategy, so close communication and ongoing reporting is crucial.  We believe in taking the initative  on projects as your success is our success.

Complete Services

We provide complete and integrated web design and web marketing services. Check out some of our sites here.

We have a unique set of tried and tested processes for link building, content creation, content syndication, online advertising, email marketing, social media strategies obtained through years of working with a large range of clients across many industries.

Start the Conversation Start the conversation by emailing or calling us to discuss your needs.  If we are a fit for your business, we begin with an initial consult to determine the best initial approach to marketing your website as described in Stage 1 - Design. Email our team to get 5 initial custom recommendations on how to boost your website and website marketing free of charge (Normally valued at $147!). Get update on content marketing by reading our online marketing articles and downloading our Internet Marketing ebook.