Internet Marketing Mastery Course

The next event - TBA

IdeaBank and Achievers Group is pleased to present our all-day programme designed to demystify Internet Marketing & Online Business, specifically for the Australian market.

Learn strategies to capture new leads and convert customers online, using low-cost and practical techniques that will have an immediate impact on your business and web presence.

Understand how the search engines really work, out-rank your competitors and super-charge your website enquiries and sales.

Join us as we delight in myth-busting internet marketing, bogus blogging, facebook fallacies and myspace mayham!

Click here to order your tickets online

Workshop Presenters

Join Tony Gattari, the marketing master behind the rise of the Harvey Norman Computer and Communications Division and Nick Jerrat, managing director of IdeaBank, a website design and Internet Marketing agency with over 50 website clients.

Full Bios Below

But are small business doing it right?

"Most business websites fail to deliver a return on investment."

This represents a huge opportunity for businesses that Get the Web!

The Internet Marketing Mastery Programme has been designed specifically to assist Australian businesses to harness the Internet to develop new business and supercharge their website presence.

Learn the Secrets of Internet Marketing

Through-out the workshop our focus is on low-cost and practical techniques to boost your leads, enquiries, sales and customer conversion rates. All course content has been designed for business owners and managers without an IT background.

	Internet Marketing Mastery - the Programme How the search engines really work and how to influence them to boost your rankings for keywords your customers are searching for (Google, Yahoo, Bing). Develop a website marketing strategy that progresses your visitors from search to lead to customer to repeat customer. How to integrate web-page and conversion monitoring so your customer activity and progress through your website can be recorded and optimised. How to determine which keywords your customers are searching for in the Australian market and what level of competition you have for these keywords. Straight-forward and easy website content creation techniques to help your website get indexed for keywords your clients are searching for. The search engines measure links from other websites to your website to determine your website's popularity and ranking. We will provide you with over 50 crucial link building strategies and tactics you can immediately use to boost your search engine ranking! How to use pay per click advertising in the search engines, how Google adwords works and when to use it. How to use social networking to your advantage, minus all of the hype and myths surrounding new media and web 2.0. We look at marketing on websites including linked-in, facebook, myspace, youtube, twitter and free blogging websites. Use of important google content specific search engines, including google maps and google places. How to syndicate your website content easily around the web and build traffic to your website using article websites and content portals. How to design your website from the ground up to maximise customer conversion rates and get your customers coming back for more using newsletters and subscriber features. How to develop a website landing page that incorporates a strong call to action and encourages immediate response from your prospects. How to optimise content on your website for specific keywords by creating relevant keyword rich text.
TBA 9.00am to 5.00pm Full Day Program includes Workbook
Ticket: $97 Early Bird Special (Normally $197)

You will also receive:

• A comprehensive workbook which can be used for immediate results in your business.
• Over 100 Internet marketing strategies to boost your leads, convert more customers, increase your average customer spend and frequency of online transactions.

Who should attend the Internet Marketing Mastery programme? Does your website provide return on investment? Are you measuring your website traffic and enquiry conversion rates? Do you know which pages of your website are turning customers off, never to return to your website? Is your website a graphic designer's dream that doesn't actually bring in new business or convert new customers? Does your website rank in the search engines for keywords you know your customers are searching for? Is your website easy to use, incorporate a call to action and service your customers' needs in a fast and straight-forward way with a minimum of clicks? Any business owner or manager who needs a better understanding of how to harness the Internet to build business, generate leads and convert customers must attend.

Your Business Educators

Nick Jerrat Since 2006 Nick has been blazing a trail across the Internet, working closely with over 60 clients to build and market their websites online. Nick is a qualified engineer, with bachelor and master degrees in computer systems engineering from Curtin University of Technology. Working closely with Achievers Group, Nick is the managing director of IdeaBank, an integrated website design and Internet marketing firm. "On the recommendation of a business colleague I travelled interstate to Sydney to attend Tony & Nick's Internet Marketing Mastery workshop. My expectations weren't that high as I had attended "Seminars" of this type many times and walked away with a lot of froth and bubbles and no substance. This is NOT the case with this workshop!  Substance, Substance, Substance. I've come away from this workshop with real life business applications that work!" Noel Sorensen - Principal - Adz Power Agencies	Tony Gattari Tony was General Manager for Harvey Norman Computer and Communications Division, where he oversaw the growth of the division from $12 million to $565 million in 9 years. Since leaving Harvey Norman Tony has been helping businesses succeed through Achievers Group, now having assisted over 150 Australian businesses in the areas of marketing, sales and business strategy. Tony is also the co-author of The Pillars of Business Success, Marketing Success, Business Success and is also a key contributor to Secrets of Top Sales Professionals Exposed and Secrets of Marketing Experts Exposed. Tony is a professional business and keynote speaker. His passionate practical, real life and enthusiastic style makes for great entertainment, while at the same time providing effective strategies for business. Hundreds of Tony's videos can be found at Achievers Group Video Page
Some of Nick's Articles on Internet Marketing How to get to number 1 in Google Creating geat online content for your website Managing your online business reputation Tips from Google on What Counts as a High Quality Website Using Google Places to rank high in local search Using Google Adwords for ad campaigns Article writing for search engine rankings Facebook for business LinkedIn for business IdeaBank Website Testimonials

TBA 9.00am to 5.00pm Full Day Program includes Workbook (lunch not included)		$97 AUD Early Bird Special (Normally $197) Or email us with your contact details and make your payment to the following account: BSB: 036063 Account number: 270440 Account name: IDEABANK Description: Your Full Name Make Cheques payable to IdeaBank

Testimonials from our Last Internet Marketing Workshop in Sydney, April 2010.

Vanessa Hutchins - Website Manager - Ken Duncan Panographs
"The seminar made complicated IT stuff so clear and now I have a plan to move our website to the next level."

Webber Retravision - Director - Doug Webber
"After a session to educate myself about websites from Nick & Tony I will now change my marketing strategy to included an insane website. If you are looking to change how you market your business you need to do this course."

Odette Smith - 2 Enlighten
"I was reluctant to attend your workshop as I have not understood the Internet in previous seminars I have attended. But today you've helped me know how to generate leads and feeling confident about actioning your content."

Annette Ross - Admin Manager - Power Saving Centre
"Well researched, well delivered training sessions."

Lindsay Morton - Marketing Manager - Brewtopia.com.au
"Very Relevant no matter how technically aware/social media aware you are, there is always more to learn."

Timo Tolvanen - Tolvanen Guitars
"I am confident that I will be able to utilise the information from the seminar to greatly enhance my web presense."

Daniel Changer - Commerical Building Group
"Clear, simple, practical yet profound business insights....wish they taught us this in uni!"

Heather Cotton - Managing Director - Doctor Cool
"Giving easy to follow ideas delivered with an emphasis on the impact of implementing them. You can see the benefit of putting the ideas into action."

Con Prassopoulos - Managing Director - aQintus
"The course has given me a real understanding of the power of the Internet and putting my IP online to my business."

Kathryn Prassopoulos - Office Administrator - aQintus
"Thank-you for a very comprehensive and broad examination of online marketing strategies and possibilities."

Roslyn Reifier - Faith Insignias
"The Internet marketing seminar provided insightful practical tips of how to do it yourself, as well as where to turn to if you wanted to a go a step further."

Simon Poles - Director - Custom Electrical Solutions
"Tony and Nick's hands on approach and real life examples make it easy to adapt to our/or any business."

Ariel Bacucang - Web Developer - Bible Society NSW
"Excellent workshop, which will surely help with reaching our market not only corporately, but personally."

Gloria Ritchings - Red Hot Electrical
"Gave me a great starting point for starting a web-page and a clear strategy for moving forward."

Noel Sorensen - Principal - Adz Power Agencies
"On the recommendation of a business colleague I travelled interstate to Sydney to attend Tony's Internet Marketing Mastery workshop with Nick Jerrat. My expectations weren't that high as I had attended "Seminars" of this type many times and walked away with a lot of froth and bubbles and no substance. This is NOT the case with Tony's workshops. Substance, Substance, Substance. I've come away from his workshop with real life business applications that work. As a result of attending this seminar I will be giving even more value to my clients and that keeps us ahead of our competitors. My only disappointment was that I had the chance to attend another of Tony's Business seminars a few weeks earlier and didn't take advantage of that opportunity. If you get the chance to involve Tony in the future of your business don't pass it up, I know I wont."

Adrian Pinkewich
"I highly recommend attending Tony's seminars. Tony's seminar on internet market was fantastic. I could tell that all the people who attended enjoyed themselves and learnt plenty, with people at this seminar ranging from not really knowing what face book was, to people who felt they were already experts on the topic. Tony is a great communicator and has taken the time to learn what the 'must know' strategies for business owners are. His proven track record allows me to recommend friends to connect with him and attending his events - he knows what he is talking about and delivers the goods."

Steven Charman
"Tony is a very knowledgeable, energetic and passionate speaker. I particularly appreciated his ability to demystify complex concepts, and lay out a clear path for us to improve our business. Based on his insights, we've already changed the way we engage with customers for the better."

Click here to order your tickets online