Facebook has an enormous amount of data about their users, enabling delivery of highly targeted ads. Advertisements can be displayed based on user profile, preferences and interests. Highly selective targeting is possible through using a combination of a user's sex, age, birthday, location, likes, interests, education, work, relationship status, and other information Facebook users disclose in their profiles.
For example, if your target consumers are female users in NSW from 18-24 years old who are interested in fashion and travel, Facebook can display your ad to only the users that fit this profile. You can expect Facebook's targeting methods to grow even more sophisticated over time, giving niche businesses the opportunity to reach and convert their specific market.
Facebook Advertising - Setup & Test
$330 (includes $150 facebook budget)
Creation, management and targeting of three Facebook adverts. We agressively manage your campaign over the period of the $150 spend. We measure and optimise the performance of your advert over time. Adverts can be linked to your website or to your Facebook fan page. Adverts may be targetted at a particular page on your website, or your facebook fan page / group page.
Facebook Advert Management
$44 per month + monthly facebook budget
We aggressively manage your facebook advertising campaign. We provide monthly reports on the number of clicks on your adverts. This item is only available to those that have undertaken the Facebook Advertising Setup & Test package above. Your Facebook budget is determined by you and we do not charge a commission (maximum budget of $300 per month before additional management fees apply).
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