Website Marketing

Why do I need to market my website?

A new website is like a new shop on a dead-end street. Without motivating customers and driving website traffic, the number of visitors to your store will always be low. Most websites are designed without consideration of how to drive traffic to the website. This is really the most important consideration in any website design as it is the only way you will obtain a return on your website investment.


What are my options for marketing my website? Website marketing should incorporate online and offline options. As part of your existing print, radio, TV and other offline media (business cards, brochures, marketing letters), your website address and email address should be incorporated into all mediums.


As a website design company, our primary focus is building new traffic for your website through online approaches. The two primary ways are:


 1. Through the Search Engines Results (Google, Yahoo, Bing).
2. Through social networking sites (facebook, linkedin, youtube).


How do you boost our search engine ranking? Many website design businesses claim to offer search engine marketing (SEM) and search engine optimisation (SEO). At IdeaBank we actually deliver on SEM and SEO by working with you over the long term to secure high search engine rankings.


Initially this involved ensuring your website is properly optimised for the keywords your customers are searching for. But 85% of your website ranking in the search engines is actually dependent on activities that occur off your website. We work with you to develop a content creation and syndication strategy, to build compelling content and offers that can be distributed across the internet, in a process called link building.

What is link building?

The ranking of your website for various keywords is ranked based on the number and quality of links to your website from other websites. These links should also come from relevant and keyword rich articles and other media.


As such, we can work with you to create keyword rich articles or video content, which we then syndicate across the internet in article directories, blogs, forums and other relevant websites to build links from these sites back to your website. In turn, this generates a buzz around your website, encouraging other providers and users to link to your website also. The more link buzz around your website, the more the search engines take notice, leading to a gradual increase in your rankings over time. We have found this strategy to be highly effective in securing rankings for our clients.


At IdeaBank we are prepared to work with you to go through the dip to develop relevant and appealing content for your customers. This step is essential to out ranking your competitors in the largest and potentially most profitable market of all time, the Internet.


What other strategies can be used?

We also offer:


Google Adwords Management – Pay per Click advertising management, such that you can advertise in google on the right hand side of relevant search results. Many of our customers rely on our google adwords campaigns to generate significant income, rather than using a link building strategy. Adwords is effective as an initial short term strategy, as you can immediately rank for your relevant keywords as soon as the campaign is activated.


Social Networking Campaigns – We can setup and manage facebook fan pages, twitter accounts, myspace pages, youtube accounts and a variety of other social networking accounts on your behalf. Social networking sites thrive on new and relevant content, so we can assist you to leverage social networking through regular and constant updates and even through customer interaction (pending your approval).


Viral Video Campaigns – We can work with you to develop video content and then syndicate these videos across the Internet, building links and buzz around your website and its content. This can be a highly effective way of improving your search engine rankings.


We also have significant expertise in:

  • Landing page development and optimisation
  • Advanced website visitor hits, conversion and sales tracking.
  • Subscription services and newsletter deployment
  • Article Syndication and Article keyword optimization

 

There are variety of other mechanisms we have available for building your online profile. Please discuss your options with us so we can develop a targeted website marketing campaign for you.