Website Marketing

Why do I need to market my website?

A new website could be compared to a new store on a dead-end street. Without a strategy to attract customers to your website, your visitor numbers will always remain low. We consider website marketing as essential in all our website projects, as a method to attract new leads, clients, customers and sales into your business pipeline.

The diagram below shows the IdeaBank approach to online marketing.

How can you boost our rankings in the search engines?

At IdeaBank we specialise in helping you achieve high search engine rankings. Initially this involves working closely with you to ensure your website has a content creation strategy in place. We also optimise your website content for the keywords your customers are searching for.

However, 85% of your website ranking in the search engines actually depends on what is occuring on other websites. The search engines measure the number and quality of links to your website from other sites. These links from other sites can be thought of as "votes" for your website's content. As such we work with you to syndicate your content across the Internet, to build links back to your website, in a process called link building.

What is link building?

The ranking of your website for various keywords is ranked based on the number and quality of links to your website from other websites. These links from other websites have the most impact on your rankings when they are embedded in relevant and keyword rich content.

As such, we can work with you to create keyword rich articles, press releases and video content, which we then syndicate across the internet in article directories, blogs, forums and other relevant websites. We supply your produced content for free to other websites in exchange for links back to your own website. Over time the search engines take note of quality links to your website from other sites, leading to a gradual increase in your rankings over time.

Article - How to get to Number 1 in Google
Tutorial - Article Writing for Search Engine Rankings

Please watch our short video on the importance of link building.

What other strategies can be used? We also offer:

Google Adwords Management

Pay per Click advertising management, such that you can advertise in google on the right hand side of relevant search results. Many of our customers rely on our google adwords campaigns to generate significant income, rather than using a link building strategy. Adwords is also effective as an initial strategy, as you can immediately rank for your relevant keywords as soon as the campaign is activated.

Our Tutorial - Adwords
Social Networking Campaigns

We can setup and manage facebook fan pages, twitter accounts, myspace pages, youtube accounts and a variety of other social networking accounts on your behalf. Social networking sites thrive on new and relevant content, so we can assist you to leverage social networking through regular and constant updates and even through customer interaction (pending your approval).

Tutorial - Facebook for Business
Tutorial - LinkedIn for Business
Viral Video Campaigns

We can work with you to develop video content and then syndicate these videos across the Internet, building links and buzz around your website and its content. This can be a highly effective way of improving your search engine rankings.

Please browse our design and online marketing services: