IdeaBank - Website Design & Website Marketing
IdeaBank is a website design and website marketing company based in Perth, Western Australia. We support a growing base of 50+ website clients in diverse industries across the country. Whether you are working with us in person or on email, our mission is to attract new leads, customers, clients and sales into your business. We provide a responsive and cost-effective service with leading expertise in web design, website marketing and web programming. Please contact us to arrange a free consultation or test us right now!
Check out our client testimonials and case studies. Download your free guide with many tips on how to build a remarkable online business. We also have many guides for you on website marketing and social media in our Article Library.
You may like to meet our founder and managing director, Nick Jerrat and learn about our promise to clients.
Our 6-part website marketing nuts and bolts video course is here.
Website Marketing & Social Media
How to test a new business idea for free (and fast!)
For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive. The search engines are an incredible tool to help us identify trends, interests and profile new business ideas with ease.
(Video) Advice from Steve Jobs on Passion in Business
Steve Jobs believed in passion and persistence in business. Just last year Steve appeared on stage and distilled some profound business wisdom to new entrepreneurs. "People say that you have to have a lot of passion for what you do, and it is totally true. If you don’t love it, you are going to give up, and that’s what happens to most people. Most sane people will quit!"
Creating an online offer that converts in seconds
In this article we lead you through the process of creating and delivering a great offer on your website, with the goal of converting new leads and building your email database. The most important rule to follow is to keep it simple. Make the offer easy to understand, free of conditions and generous (ideally free!). Securing an email address and permission for future contact should always be the basis of any website offer.
24/7 Social Proof - How to achieve a huge increase in customer endorsements
Your customers rave about your business to their friends, but when it comes to lifting fingers to keyboard, testimonials are often difficult to come by. Customer endorsements on your website and social media are crucial in providing 24/7 social proof. In this article, we provide our battle tested strategies for achieving huge success in securing online customer testimonials and endorsements.
11 New Tips to Accomplish Great Work
Managing the distractions of email, phone calls, meetings and social media is vitally important if great work is to be accomplished. Although appealing, switching off your email and phone for days at a time is not a helpful option. Even worse is instantly responding to every incoming request without prioritisation. In this article I offer 11 new tips for staying on task, without cancelling your Internet connection!
Attraction Marketing - Earn Attention, Don't Buy It
The continual bombardment of our senses with commercials and branding messages has inoculated us with strong advertising resistance. With so many competing messages, it's no wonder we are choosing to tune out. TV, newspapers, magazines and billboards are fast losing the battle to interrupt our diminishing attention spans. How can your business attract new customers?
Tips from Google on What Counts as a High Quality Website
Google recently announced the new "Panda" update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. Google have not released exactly how they measure the quality of a site, but they have provided us with a powerful list of questions to ask when assessing the quality of a website.
Audit Your Own Website - Our Top 22 Tips
The team at IdeaBank have put together a top 22 check-list for you to be able to audit your own website marketing. Now you have the ammunition to hold your website designer accountable!
How to get to number 1 in Google
Your website should be a portal to your expert services, world-leading products and outstanding customer service. With its unique and engaging content, it must stand out amongst the buzz of ho-hum websites.
Creating great online content for your website
To appear in that search engine results for your product and service keywords, great content on your website is essential. How it works: The search engines rank website content according to Relevance and Popularity. Great content on your website, content that others link to, is essential to your rankings!
Managing your online business reputation
Just like in the "real" world, it is important to monitor and protect your online business reputation. This need is well illustrated by an example. A new client presented to us when faced with a negative online news article, written by a local journalist. This article had appeared in the local paper, and had also been listed on the local news website.
Why a website is often a waste of money
The reality is that the vast majority of small business websites do not see significant lead generation from the search engines. As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches.
Facebook for business
Social media sites such as Facebook, YouTube and Linkedin are fast becoming powerful tools for business to showcase their brands and interact with new and existing customers. Among today's popular social networking sites, Facebook remains the leading tool for social media interaction. According to Nielsen (2010), 75% of Australian users have visited Facebook and about 59% have their very own Facebook profiles.
LinkedIn for business
LinkedIn is a social networking site for business, enabling professionals and business owners to connect with colleagues and partners across the globe. It is also a powerful business reputation tool. As of August 2010, LinkedIn claims to have the world's largest professional network with over 75 million members. LinkedIn is a powerful social media website for business with wide adoption across Australia.
Online payments made simple
A prospect hovers over your website checking out your fantastic offers and amazing online content. Finally….! Your visitor is eager and ready to open their wallet. Having come from a search engine, this could be a 1 in 1,000 visitor event! Then the search begins for the right button to click - buy now, add to cart, enquire here.
Selling online - the old rules of marketing still apply
For many established "bricks and mortar" businesses, building a complementary online presence is now an urgent task. In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche. How is an online business different from a traditional bricks and mortar store?
Article writing for search engine rankings
There are many ways to improve your website's search engine rankings, but one of the most effective is through writing and syndicating articles on content relevant to your business. By providing your articles for free to other websites, you can obtain links to your website, resulting in greater traffic and higher search engine rankings. In this article we address how to write a great article and syndication of these articles.
Using Google Adwords for ad campaigns
Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad. Your advertisements appear at the top and right hand side of Google search results. You can list your advert to appear on as many search terms (keywords) as you like. When a user clicks on your advert, they are taken to a page of your choice on your website.
Using Google Places to rank high in local search
The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places.
Why are our online product sales so low? An insider's guide
With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget. Success depends on picking the right niche, product innovation and a unique online content strategy.
How to choose a domain name
The first step in creating a website is to decide on an appropriate domain name. A domain name is a unique address that your customers will use to visit your site. As such it is important to choose a name that is easy to spell and remember.
