Bolong Farms

IdeaBank worked with Bolong Farms to build a comprehensive Iris & Daylily database and online store, listing over 500+ varieties. The emphasis for the site was on providing a user friendly shopping experience and a high ranking in the search engines.

bolongfarms.com.au

Our Client – Bolong Farms is a provider of iris and daylily bulbs across Australia, located near “The Rock” in regional NSW.

Market Geography – All Australian states.

Main Keywords – Iris, Dalyily, Bolong Farms, Bolong Nursery

Website Design

IdeaBank developed a custom online store for Bolong Farms, given their need for a highly configurable store that made it easy to browse and search a large number of varieties of iris and daylilies. Users can add bulbs to their shopping cart and check out at any time. The website also provides information on iris and daylilies, as well as videos of the Bolong Farms highly prized Hereford cows.

After successful operation of the website for the first year, Bolong Farms commissioned a custom built back-end to allow them to update and add flower listings through a user-friendly web interface. Customer and sale details are also entered into an online database for subscription newsletter services and business intelligence.

Website Marketing

Bolong Farms has relied on an IdeaBank managed link building campaign as well as extensively on Google Adwords, with a campaign optimised for over 100 keywords and 6 different adwords advertisements.

Jupiter Motors

IdeaBank worked with Jupiter Motors to build their first website. One goal was to ensure the graphic design was of a very high standard, matching the high quality of their new facility and showrooms.

jupitermotors.com.au

 

Our Client – Jupiter Motors are a leading NSW regional dealership for Mazda and Subaru vehicles.

Market Geography – Wagga Wagga, Riverina, Regional NSW.

Main Keywords – Used Cars Wagga, Subaru Wagga, Mazda Wagga, Cars Wagga.

Website Design

IdeaBank developed a highly professional and search engine optimised website, including 4 separate flash presentations.

Professional photography and extensive IdeaBank image editing was used through out.

We were able to leverage the existing Australian Subaru and Mazda websites by providing access to these sites directly through the Jupiter Motors website. This was achieved through smart integration, such that the user never leaves the Jupiter Motors website.

Additionally, Jupiter Motors staff are able to very easily upload new listings and photos without IdeaBank help using a web-based interface.

Website Marketing Strategy

• Ongoing link building campaign to boost search engine ranking for specific search terms.
• Ongoing Google Adwords campaign for 100 keywords.
• Keyword optimised landing pages.
• Several call to action embedded on the site, including:
  • Book a test drive
  • Ask a question
  • Request a brochure
  • Enquire about a used car
  • Book a service

Used Car Section

A custom built used car search and browse system was created for Jupiter Motors. With this custom software, visitors can browse and search for used cars and make an enquiry on a given car with a minimum of clicks. Additionally, Jupiter Motors staff are able to very easily upload new listings and photos on their own using a web-based interface.