Google Adwords Management

Adwords is a pay-per-click advertising service run by Google, where adverts appear on the right hand side in most Google searches. We manage many adwords campaigns on behalf of our clients with great results across a variety of industries.  Google adwords is best used as a short term strategy for a new website without any natural search engine rankings,  or in industries where the number of keywords to optimise for is very large.  It can be deployed immediately to drive traffic to your website on your important business, product and service keywords, specific to geographic locations.  For more information please read our  Google Adwords Tutorial.

Adwords Setup & Test (Includes $150 google adwords spend) - $370

We setup an adwords account for your business on over 400 search terms across 10 separate adverts, in order to determine the important keywords for use in driving users to your website.  The length of this test is dependent on the rate of spend of the included $150.  Some businesses in highly competitive markets, a larger test is required, so please contact us for a custom package (e.g. one including $500-$1000 worth of spend).

Ongoing Adwords Management - Starting at $55 per month

Management is open to clients that have completed our Adwords Setup & Test package only.  We charge a management fee of $55 per month (for budgets per month up to $200, for larger budgets additional management fees are incurred).

You are asked to select a budget of your choice (minimum $50 per month), with this amount going directly to Google.  We are one of the few companies that does not charge a commission on top of your google adwords spend.  A typically google adwords budget is between $100 and $300, however it will vary greatly depending on competition, ranking goals, keywords and geographies.

We aggressively manage your adwords campaign to result new enquiries achieved at a cost-effective acquition cost.  In most cases, we will be able to setup conversion monitoring on your website or with the assistance of your web developer, so the actual cost per conversion or sale may be measured across your adwords campaign (rather than just the number of clicks through to your website).

Increasing Adwords Conversion Rates

Attracting visitors to your website is only the first step.  It is essential to convert enquiries and sales once users reach your website.  We are able to assist you with the development of custom landing pages, call to action strategies and email follow-up tools and processes.  Please contact us to discuss your options.